Making Educational History
One Textbook at a Time
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What We Do
For years, we have been approved and endorsed by the Department of Education (DepEd) as provider of textbooks, references, and other supplementary instructional resources to private and public schools alike. As we continue to blaze new trails in the educational publishing industry, we look back to how our triumph in our commitment stemmed from our humble yet revolutionary roots:
“Your Partner in Innovative Teaching and Effective Learning”
Dr. Ernesto Y. Sibal was among only a few Filipinos in education who can irrefutably lay claim to these three titles.
A staunch patriot, Dr. Sibal advocated for putting Filipino-authored books in the hands of young Filipino learners. This was in 1958, when his fledgling ALEMAR’S was gaining popularity as one of the country’s first bookstore chains. His advocacy was galvanized by his visionary wife, Alegria Rodriguez, and literally put to paper by a staff of five. He was the first to publish quality instructional materials for and by Filipinos, earning him an indelible place in the pages of Philippine education forever and the moniker, “Father of Filipino-authored textbooks.”
Dr. Sibal’s unwavering commitment and valiant crusade for Filipino-crafted books decisively bore fruit with the issuance of the Department of Education Order No. 43 s. 1972, which states, “with a view of accomplishing an integrated, nationalistic, and democracy-inspired education system in the Philippines, all schools, colleges, and universities should use, if available, only textbooks authored by Filipinos and published locally in preference to those written by foreigners and printed abroad.”
Through the decades, a succession of Dr. Sibal’s sons and daughters helmed Phoenix Publishing House, Inc. and brought it to new heights of leadership, helping create new products and transforming existing ones. The stringent demands of a burgeoning market gave rise to Sibs Publishing House, Inc. in the ‘90s. Underneath it all remained the true mission of the sister publishing houses—to improve the quality of Philippine education and the quality of life of teachers.
Our company culture reflects the core values that we have stood on since our foundation— God-centered, service-oriented, and committed to excellence. These pillars guide us in how we develop our transformative content for our K to 12 instructional materials and even college books.
Many of our textbooks have achieved bestseller status, a testimony of our customers’ continued patronage. Our bestsellers are more than books; they are part of our legacy in helping educational institutions shape the minds of the young before they embark into new environments such as college and career.
Phoenix Publishing is your partner in each challenge you face. We bring our expertise and energy to collaborate with you every step of the way—from innovative teaching through the best educational materials to effective learning through the continuous professional development of school faculty and staff.
Educating a nation takes time so we push farther into the emerging trends in education to help our clients and customers stay competitive and future-ready. Showcasing six decades of inspired solutions in teaching and learning, our range of products has expanded to include textbooks with ICT-integrated activities and Quick Response (QR) codes for additional resources for teachers and students; teachers’ manuals called Teachers Wraparound Edition; interactive eBooks; and a technology-assisted teaching and learning ecosystem called ARALinks®.
We at Phoenix Publishing are proud of the Company’s contributions to Philippine education, but we’re just getting started at 60!
Why We Are Here
We are patriots in promoting Filipino values and traits.
We are pioneers in developing, publishing, and providing Filipino-crafted learning and teaching materials for innovative and transformative education.
We aim to continue our tradition of publishing excellence to guide the future generations of teachers and students in achieving their goals for a transformed society.
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