SPECIALIZED SUBJECTS A ACADEMIC TRACK

Learning to Succeed in Business Series

Learning to Succeed in Business Series

Project Director: Dr. Miguel Q. Rapatan

"The series that is written utilizing the outcome-based education (OBE) paradigm!" 

 

Learning to Succeed in Business with Accounting volumes 1 and 2 are designed as textbook materials in introductory accounting for senior high school. Presentations and discussions of various accounting concepts and frameworks are simplified to provide the reader with an initial working knowledge on the different steps of the accounting cycle for a service and merchandising business. Emphasis is given to various accounting concepts and at the same time the development of procedural accounting skills. Different basic accounting frameworks and forms are used to assist readers in understanding seemingly complex accounting subject matters. The two volumes come with learning guides and curriculum maps for teachers' use.

Author: Dr. Marivic Valenzuela-Manalo

Copyright: 2016

ISBN: 978-971-06-4006-5

ABM-learning-to-succeed-acctg  

 

 

Learning to Succeed in Business with Management is designed as a textbook material in introductory management. The book is written in an easy-to-understand writing style with graphic illustrations for concepts to come alive for students. Each chapter is made to get the reader to think about management principles, theories, concepts, and issues. The presentation of ideas is anchored on the link between the competency-based learning objectives and the chapter material. This way, the book does not simply make an exposition of theories and concepts on management. Through accompanying cases and activities, these concepts are also made meaningful to the reader. The book also provides the foundation of knowledge and skills that can enable the student to practice management in the future. Truly, understanding the material in this book can help shape a student's career. This book comes with a learning guide and curriculum map for teachers' use.

Author: Dr. Maria Victoria P. Tibon

Copyright: 2016

ISBN: 978-971-06-4010-2

 ABM-learning-to-succeed-management 

 

 

Learning to Succeed in Business with Marketing is designed as a textbook material in introductory marketing. Marketing theories are discussed to provide the reader with frameworks to use in consumption situations. Emphasis is given to the consumer perspective for the reader to appreciate what marketing is all about. References and examples from the Internet were used to show the marketing activities in the Web. Each unit is prefaced with learning objectives to orient the readers. Discussion questions and problem exercises are included in every unit to enable the students to practice the different frameworks and concepts learned. This book comes with a learning guide and curriculum map for teachers' use.

Author: Dr. Maria Luisa Chua-Delayco

Copyright: 2016

ISBN: 978-971-06-4008-9

 ABM-learning-to-succeed-marketing